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Santa Cruz, California

Vintage inspired Santa Cruz apparel

Wear the stories of the coast — locally inspired designs rooted in real places & moments

Shop Santa Cruz Collection

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Fresh drops, timeless staples, and standout styles. Shop our collections and discover premium clothing designed to elevate your everyday look with comfort, quality, and confidence.

Straight off the press

What's been lost needs to be rediscovered.

Lost Cruz exists to spark discovery — turning history you didn't know you were missing into something you can feel, connect with, and wear. Each piece is a reminder that the past isn't gone. It's still here, waiting to be found.

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❖ 10% of every order is donated to preserve Santa Cruz County history

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"The past isn't gone.
It's still here —
waiting to be found."

10%

of every purchase donated

We give back to help preserve and promote the history of Santa Cruz County. Every piece you wear helps keep these stories alive.

Uncover

We research forgotten places and untold stories from Santa Cruz's past.

Design

Each story becomes a wearable piece, printed on demand through Printful.

Preserve

Profits fund Santa Cruz County historical preservation efforts.